The last three months of 2019 are witnessing the birth of a new front of the fronts of the conflict between Apple and Google. After the mobile competition, the two sides moved to struggle between them over the gaming industry, where the two entered a new battlefield with the announcement of the services of Apple Arcade and Google Play Pass.
Amid this competition, what will Apple offer to prove itself in the gaming industry and be one of the leading companies? What are the factors that enable them to overcome Google's competition and attract more players to serve? Let's discuss this in our article.
| About Apple Arcade Service |
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Apple launched this service last September, which enables its subscribers to play more than 100 games on their devices, whether iPhone phones, iPad, Mac or Apple TV all at a price of $ 4.99 per month, but Apple will support the possibility of sharing the family of one account Up to six family members can participate.
What are the strengths of Apple Arcade?
Attractive games do not repeat the mistakes of other mobile games
Apple is well aware that the secret of the success of any gaming platform is not in the hardware or technical capabilities, but in its games and us in Switch is a good example of this, so from the moment the announcement of the service was keen to talk about its investments in the field of games and announced directly its cooperation with major developers where we saw The rise of Hironobu Sakaguchi, the father of the Final Fantasy series of the theater with the revelation event and the announcement of cooperation with Ubisoft, Head-Up Games, Versus Evil, Square Enix, Sega.
All of them will offer a variety of games to serve between puzzles, action, adventure, team games, etc., and Apple promised to provide new games every month and the launch games have already achieved significant successes with the emergence of a number of games available through the service such as Sayonara Wild Hearts, which received an average rating of Metacritic by 88 Or Grindstone which has a high rate of 90.
Apple games with this service wants to break the stereotype that we are accustomed to mobile games, so its library of games have many experiences that target different age groups there are simple games and there are games without violence and more important is the company's clear focus on elements of storytelling with some titles and this particular area is A weakness with mobile games and a very unimportant element.
Apple also seeks to serve its games to combat the idea of mobile games is that they are either poor quality or profit-making through purchases or advertising and the extraction of players' money, as we know games Apple Arcade will not include any purchases or ads.
Huge investments with top developers attractive deals for exclusive
Exclusives have always been a strong selling point for any gaming platform, and here Apple also put all its weight. The disclosure of the company monitor a very large amount equivalent to $ 500 million budget for service games, and because the service games will not include ads and purchases are usually sources of income for the owners of free games, Apple must It has persuaded these developers to offer games exclusively, albeit temporarily, for encouraging incentive benefits, or to give them a percentage of the revenue. Game developers are expected to earn continued revenue based on the time users spend playing their games as they do with news + publishers.Many developers have expressed their satisfaction with this service. For example, the developer Oceanhorn 2 similar to Zelda stated that the service will put an end to the problems suffered by games, especially paid over the past eight years and enable developers to create and encourage them to provide high-quality games, many of which we may see up Even for home appliances.
Features entice players
- Support for connecting Xbox One and PlayStation 4 handsets to any Apple device running the latest iOS 13 operating system. This gives the player a smoother mobile gaming experience than touch control.
- A safer play environment for our kids This is what Apple promises as providing games without any ads or purchases makes parents more comfortable with what their children do on their iPads and that they will not cause the parents to be fined for unexpected expenses, and even the content will be carefully selected so as to avoid Inappropriate content suitable for children.
- The ability to resume playing when switching between devices so that you complete the game on your mobile, for example, from the point where you ended up playing on Apple TV
- Play offline You don't have to worry about the quality of the Internet where you can download games and then enjoy them wherever you are.
- High privacy and data protection, a point Apple has long boasted of and surpasses its rival. The company stated that Arcade games will not be able to share any data with developers and publishers unless the customer gives explicit consent.
| Apple Arcade service vs Google Play Pass |
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Google, as mentioned above, is seeking to enter strongly in the field of games and wants to compete with everyone through Stadia aims to provide an experience that sings players on the devices of Microsoft and Sony, while the mobile games market is the eye on the steps of its competitor and therefore revealed the service of Play Pass
But that service lacks an opinion of those attractive elements offered by Apple service, how to follow this comparison between them:
Common points between the two services:
- The price is the same and both cost $ 5 a month, but here Google offers an attractive offer to its customers, a discount for those who subscribe to the service of PlayPass in the first year, where it will cost you $ 2 a month for 12 months.
- Both services offer games without ads or purchases
- Both of them support family accounts but Apple service allows account sharing with 6 family members while PlayPass service with only 5.
Points of difference
- First, for games, Apple always had the upper hand in this area and excelled on Google, and its service will be rich in exclusive games, while Google will provide access to a large library of games and applications exceeding 350 games and applications. It will enable subscribers to play paid Android games without buying them, as well as to play free games without ads or purchases, but lacks the exclusive games offered by Apple.
- Google will provide subscribers with paid apps and not just games while Apple is limited to games.
- The Apple service is currently available in more than 150 countries, including Arab countries, and Google service is available only in America to be available in other countries gradually, in the sense that Apple Arcade is available to a larger segment of the public at present.
- Apple Arcade games can be played on TV. It supports Apple TV while it cannot be done with Google because it is only available on mobile and tablet devices.
- Apple's Arcade service has support for offline play, all games are available for preload, while Play Pass, some games and apps may not support offline play.
- Apple Arcade lets you try it for a month for free when you start subscribing to it, while Play Pass only gives you 10 free days.
| Why Google may fail compared to its competitor? |
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So in summary, Google offers PlayPass subscribers old games such as Stardew Valley, Reigns, Star Wars Knights of the Old Republic, Terraria and others, while Apple focuses on new and exclusive games that will not be available on Android, as well as games service Google can be found in the Google Play store and buy Separately without the need to subscribe to the service, Apple Arcade in its games are not in the store for separate purchase only available to subscribers.
Remember that Google has not announced its willingness to fund games for this service, as Apple did when it allocated $ 500 million to support the development of exclusive games, and also Apple has the additional strength is that the owners of their devices were always willing to spend more than the owners of Android on the games only statistics in 2017 Android users accounted for 70% of all games downloaded from the app store but contributed only 34% of industry revenue that year, so Google's task of persuading its players to spend money to sign up is harder than Apple's.
In conclusion, the entry of two of the major players in the gaming field is something that we players should be happy because this raises the competition and increases our options, but the result of the above comparison between the services of Apple and Google notes that Apple has taken more advanced steps to attract players in the field of mobile games it deals with Its new service resembles home appliance manufacturers where it sends huge sums of money and brings exclusivity to its subscribers and is fully aware that it targets new players looking for fun, fast and high-quality gaming experiences at the same time.
With this service, Apple has the opportunity to move to a completely different level of mobile gaming experience, it brought together the most important developers and provided them with the means of creativity and development in order to provide exclusive games fun and suitable for everyone, but if Apple wants to continue strongly, it must go to buy studios so as not to put the fate of the service Developers and their desire to make a deal with them or not.
